hellorolo

First Spring by Yang Fudong

Commissioned by Prada for its Spring/Summer 2010 campaign.

Interesting thought by Wee Ling Soh of the Shangaist: “While we get the bleak overtone, we see the perfectly attractive models and we’re amused by its accompanying surrealist art references, we wonder - if a film looks better when it is paused (flawlessly-executed visuals in almost every frame), is something seriously wrong? Perhaps models just are not actors and it’s best if they stuck with their actual jobs: Modeling.”

(via dGenerate Films)